Terms and Conditions

Frank R. Berzanskis, DC Inc DBA Lake Nona Chiropractic (aka Lake Nona Family Chiropractic | Spine - Injury - Scoliosis)
10017 Wellness Way
Orlando, Florida 32832
Office: (407) 658-7700
Marketing & Communications: (689) 304-9540
Email: office@lakenonachiropractic.com
Website: LakeNonaChiropractic.com

Effective Date: September 1, 2026

These Terms and Conditions govern your access to and use of LakeNonaChiropractic.com and related forms, scheduling tools, content, telephone communications, SMS and MMS messaging, email, AI-assisted communications, website chat, social messaging, analytics, and other digital services operated by or on behalf of Frank R. Berzanskis, DC Inc DBA Lake Nona Chiropractic (aka Lake Nona Family Chiropractic | Spine - Injury - Scoliosis).

By accessing or using the website or related digital services, you agree to these Terms and Conditions.

1. Educational Information Only

Information provided through the website or general digital communications is intended for educational, informational, administrative, scheduling, and customer service purposes.

Website content and general communications are not a substitute for professional medical advice, examination, diagnosis, or treatment.

2. No Doctor-Patient Relationship Through Website Use

Visiting the website, viewing content, submitting a form, requesting an appointment, exchanging messages, communicating with an AI-assisted system, using website chat, or communicating through social media does not by itself establish a doctor-patient relationship.

A professional relationship is established only after appropriate clinical and administrative requirements are completed and the practice agrees to provide care.

3. General Digital Systems Are Not Medical Record Systems

The practice's general website, marketing, communications, AI-assisted, social messaging, chat, and administrative systems are not intended to function as electronic medical record systems.

Please do not use general forms, ordinary email, SMS, social media, website chat, or AI-assisted systems to intentionally submit:

Complete medical records
Detailed medical histories
Formal diagnoses
SOAP notes
X-rays or diagnostic images
Detailed treatment plans
Medication histories
Highly sensitive medical information

If clinical information is required, the practice may provide instructions for an appropriate secure process.

4. Not for Medical Emergencies

The website and related forms, email, text messaging, chat, social communications, AI-assisted systems, and appointment tools are not intended for emergency medical communications.

If you believe you are experiencing a medical emergency, call 911 or seek immediate emergency medical care.

5. Appointment Requests

Website appointment forms, AI-assisted systems, and online scheduling tools are provided for convenience.

Submission of an appointment request does not guarantee availability or confirmation.

An appointment is considered confirmed only after confirmation is provided by the practice or an authorized scheduling system.

6. No Diagnosis Through General Digital Communications

General website content, AI-assisted systems, chat systems, text messaging, social communications, administrative staff, and marketing communications are not intended to diagnose medical conditions.

A general description of a service or therapy does not constitute a determination that the service is medically appropriate for you.

7. Services and Treatment Eligibility

Information regarding a treatment, therapy, service, or technology does not mean that it is appropriate for every individual.

Clinical appropriateness may require examination, diagnostic imaging, health history review, evaluation, or other professional assessment.

8. No Guarantee of Results

Health care outcomes differ from person to person.

Nothing on this website represents a promise or guarantee regarding pain relief, recovery, healing, treatment duration, mobility, avoidance of surgery, insurance reimbursement, legal outcomes, or financial outcomes.

9. Testimonials and Reviews

Testimonials, reviews, photographs, videos, and case examples reflect individual experiences.

Individual results vary.

10. Special Offers and Promotional Pricing

Promotional, introductory, discounted, or reduced-fee offers are subject to eligibility requirements, service limitations, clinical appropriateness, time restrictions, insurance restrictions, applicable laws, and any terms displayed with the offer.

11. Florida Advertising Notice

When applicable to an advertised free, discounted-fee, or reduced-fee service, examination, or treatment, the following notice may apply:

THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAS A RIGHT TO REFUSE TO PAY, CANCEL PAYMENT, OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION, OR TREATMENT THAT IS PERFORMED AS A RESULT OF AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED FEE, OR REDUCED FEE SERVICE, EXAMINATION, OR TREATMENT.

12. Personal Injury and Automobile Accident Information

Information regarding automobile accidents, personal injuries, insurance claims, attorneys, or legal matters is provided for general informational purposes only.

The practice does not provide legal advice.

13. Insurance and Payment Information

Insurance benefits, coverage, reimbursement, and payment obligations vary.

Verification of benefits is not a guarantee of payment by an insurance company.

14. Website Forms

You agree to provide accurate information when submitting website forms.

Please provide only information reasonably necessary for your general inquiry, service interest, or appointment request.

Do not intentionally upload or submit medical records, detailed health histories, diagnoses, or other highly sensitive medical information through a general website inquiry form unless specifically instructed to use an approved secure method.

Information submitted through our website is subject to our Privacy Policy and HIPAA Notice of Privacy Practices.

15. Electronic Communications

When you provide contact information, we may use it to respond to your request and communicate with you consistent with applicable law, the reason the information was provided, your relationship with the practice, and applicable consent.

Communications may include:

Telephone calls
Voicemail
SMS or MMS
Email
Website chat
Live website messaging widgets
Social media direct messages
AI-assisted communications

Providing your telephone number alone does not constitute consent to receive marketing or promotional automated text messages, artificial or prerecorded voice calls, or AI-generated telemarketing calls where separate consent is required by law.

Marketing consent is obtained separately when required and is not a condition of purchasing goods or services, scheduling an appointment, or receiving treatment.

16. SMS and MMS Messaging Terms

SMS Program Description

Lake Nona Family Chiropractic | Spine - Injury - Scoliosis may send SMS or MMS communications to individuals who voluntarily provide a mobile telephone number and provide applicable consent.

Marketing and communication messages may be sent from:

(689) 304-9540

Messages received from this number are sent on behalf of Lake Nona Family Chiropractic | Spine - Injury - Scoliosis.

Messages may include:

Appointment scheduling
Appointment confirmations and reminders
Cancellations and rescheduling
Follow-up
Responses to inquiries
Administrative communications
Requested information
Educational communications
Practice updates
Promotional messages when applicable marketing consent has been provided

Message frequency varies.

SMS Consent

By voluntarily providing your mobile telephone number and affirmatively opting in through an applicable website form, checkbox, appointment form, written authorization, telephone interaction, or other appropriate consent mechanism, you consent to receive applicable SMS or MMS messages at the number provided.

Messages may be sent using automated technology where legally permitted.

Consent to receive marketing or promotional text messages is not a condition of purchasing goods or services, scheduling an appointment, or receiving treatment.

Where an online form provides an SMS marketing consent checkbox, the checkbox is not pre-checked.

SMS Opt-Out

You may cancel or opt out of SMS messages at any time by replying STOP.

We may send one final message confirming the opt-out.

SMS Help

For assistance, reply HELP or contact:

Marketing & Communications: (689) 304-9540
Office: (407) 658-7700
Email: office@lakenonachiropractic.com

Message and Data Rates

Message and data rates may apply.

Carrier Liability

Wireless carriers are not liable for delayed or undelivered messages.

Age Restriction

You must be 18 years of age or older to independently enroll in our SMS marketing program.

SMS Privacy

SMS opt-in consent and mobile telephone numbers collected for SMS communication purposes will not be sold or shared with third parties or affiliates for their independent marketing or promotional purposes.

Communications and technology providers acting on our behalf may process information as reasonably necessary to deliver messages and related services.

17. Telephone and Voice Communications

The practice may communicate by telephone for appointment scheduling, reminders, follow-up, requested information, customer service, administrative purposes, and marketing where legally permitted and appropriate consent has been provided.

Telephone calls may be made or answered by:

Human staff members
AI-assisted or automated virtual agents
Automated communication systems
Authorized communications providers acting on behalf of the practice

Calls may originate from our office number, our marketing and communications number (689) 304-9540, or another number authorized by the practice.

Artificial, Automated, and AI-Assisted Voice Calls

You may receive or participate in calls using artificial intelligence-assisted, artificial, prerecorded, automated, or computer-generated voice technology when permitted by applicable law and consistent with applicable consent requirements.

These communications may assist with:

Responding to inquiries
Appointment scheduling
Appointment confirmation
Rescheduling
Providing requested information
Follow-up
General customer service
Answering general questions regarding services
Routing callers to a human staff member
Marketing communications where legally permitted and appropriate consent has been obtained

Consent to receive telemarketing calls using artificial, prerecorded, automated, or AI-generated voice technology is not a condition of purchasing goods or services, scheduling an appointment, or receiving treatment where such consent is required by applicable law.

You may request that marketing calls stop by informing the caller or contacting our office.

18. AI-Assisted Inbound Communications

When you contact the practice, you may communicate with an AI-assisted or automated virtual agent before, during, or instead of initially communicating with a human staff member.

This may occur through:

Incoming telephone calls
SMS or MMS conversations
Website chat
Live website widgets
Social media messaging
Online forms
Other digital communication channels

These systems may answer general questions, collect contact information, determine the general purpose of an inquiry, assist with scheduling, provide general information about services, conduct administrative follow-up, route communications, and assist human staff.

AI-assisted systems are not licensed health care professionals and do not provide medical diagnoses, clinical treatment decisions, or individualized medical advice.

Please do not submit detailed medical records, diagnoses, medical histories, or highly sensitive health information through general AI chat or messaging systems.

When appropriate, you may request to communicate with a human staff member.

19. Use of Administrative, Communications, and Marketing Service Providers

The practice may use third-party technology, communications, scheduling, data, analytics, administrative, AI-assisted, and marketing service providers acting on its behalf.

These providers may assist with:

Telephone communications
SMS and MMS communications
AI-assisted voice conversations
Website chat
Live website widgets
Social media communications
Appointment and follow-up workflows
Website analytics
Marketing communications
Customer service
Administrative workflows

These systems are intended primarily for general administrative, scheduling, customer service, analytics, and marketing purposes.

Where a service provider handles PHI on behalf of the practice and HIPAA applies, appropriate Business Associate and privacy requirements apply.

20. Website Analytics, Cookies, and Traffic Analysis

Our website may use cookies, pixels, scripts, local storage, analytics technologies, artificial intelligence-assisted analytics, and related technologies.

These technologies may be operated by us or by technology, data, analytics, or marketing service providers acting on our behalf.

Web Traffic Analysis and Identification Technologies

By visiting or logging into our website, cookies and related technologies may be used by our technology, data, analytics, or marketing service providers to associate certain website activity with personal information that may lawfully be available to those providers or their data partners, including an email address.

This information may be used by us and service providers acting on our behalf to understand website activity, improve services, measure marketing effectiveness, and, where permitted by applicable law, provide marketing messages or other communications.

If you prefer not to participate in this type of website traffic analysis or related advertising communications, you may opt-out here.

Website traffic analysis and identification technologies are intended for general website, analytics, business, and marketing purposes and are not intended to collect medical records, detailed clinical information, diagnoses, or information from secure clinical records.

21. Email Communications

You may unsubscribe from eligible marketing email communications using the unsubscribe mechanism provided in those messages.

Transactional, appointment-related, care-related, requested, administrative, or other legally permitted communications may continue where appropriate.

22. Social Media and Third-Party Messaging

When you communicate through a social media platform or third-party messaging service, your communications may also be subject to that platform's privacy practices and terms.

Human staff and AI-assisted systems may respond to inquiries through these channels.

23. Intellectual Property

Unless otherwise stated, website text, graphics, branding, logos, photographs, videos, layouts, design elements, downloadable materials, and other original content are owned by or licensed to the practice and protected by applicable intellectual property laws.

24. Third-Party Content and Links

The website may contain links to third-party websites or services.

We do not control and are not responsible for independent third-party websites or their privacy, security, content, or availability.

25. Website Availability

We attempt to maintain accurate and accessible website information but do not guarantee that the website or related digital services will always be available, error-free, complete, current, uninterrupted, or free from technical problems.

26. Accuracy of Information

We make reasonable efforts to maintain accurate website information.

Health care information, technology, pricing, services, hours, provider availability, insurance information, and regulatory requirements may change.

27. Limitation of Liability

To the fullest extent permitted by applicable law, the practice and its owners, clinicians, employees, contractors, service providers, and representatives will not be liable for damages arising solely from reliance upon general website content, general AI-assisted information, or inability to access website or communication services.

Nothing in these Terms is intended to waive rights or obligations that cannot legally be waived.

28. Privacy

Your use of the website and related communications is subject to our Privacy Policy and HIPAA Notice of Privacy Practices.

Individuals wishing to opt out of applicable website traffic identification and analysis technologies may opt-out here.

29. Accessibility

We strive to make our digital information accessible to individuals with disabilities.

If you experience difficulty accessing information, contact our office at (407) 658-7700.

30. Governing Law

These Terms are governed by applicable federal law and the laws of the State of Florida, without regard to conflict-of-law principles.

31. Changes to These Terms

We may revise these Terms periodically.

The current version will be posted on our website with an updated effective date.