Privacy Policy and HIPAA Notice of Privacy Practices

Frank R. Berzanskis, DC Inc DBA Lake Nona Chiropractic (aka Lake Nona Family Chiropractic | Spine - Injury - Scoliosis)
10017 Wellness Way
Orlando, Florida 32832
Office: (407) 658-7700
Marketing & Communications: (689) 304-9540
Email: office@lakenonachiropractic.com
Website: LakeNonaChiropractic.com

Effective Date: September 1, 2026

Your Privacy Matters to Us

Frank R. Berzanskis, DC Inc DBA Lake Nona Chiropractic (aka Lake Nona Family Chiropractic | Spine - Injury - Scoliosis) respects your privacy and is committed to protecting personal information and health information entrusted to us.

This Privacy Policy explains how information may be collected, used, stored, processed, disclosed, and protected when you:

  • Visit LakeNonaChiropractic.com
  • Submit an online form
  • Request information about our services
  • Request or schedule an appointment
  • Provide a telephone number, mobile number, or email address
  • Communicate with our office by telephone, voicemail, SMS, MMS, email, website chat, live website widget, or social media
  • Interact with human staff or an AI-assisted or automated virtual agent
  • Receive communications from our practice
  • Become a patient of our practice
  • Interact with our advertising, educational materials, websites, or digital services

This Policy also includes our HIPAA Notice of Privacy Practices regarding Protected Health Information, or PHI.

HIPAA Notice of Privacy Practices

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.

We are committed to maintaining the privacy and security of your Protected Health Information.

We are required by applicable law to maintain the privacy and security of PHI, provide you with notice of our legal duties and privacy practices, notify affected individuals following certain breaches of unsecured PHI, and follow the terms of the privacy notice currently in effect.

What Is Protected Health Information?

Protected Health Information generally includes individually identifiable information concerning your past, present, or future physical or mental health condition, health care provided to you, or payment for health care when that information is maintained or transmitted by a HIPAA-covered entity or Business Associate.

PHI may include:

  • Name and contact information
  • Date of birth
  • Medical or health history
  • Symptoms or areas of concern
  • Examination findings
  • X-rays or imaging information
  • Diagnoses
  • Treatment recommendations
  • Treatment records
  • Appointment information
  • Insurance information
  • Billing information
  • Accident or injury information
  • Communications with our clinical or administrative team

Our Approach to Website, Marketing, and Administrative Information

Our website, marketing, communications, scheduling, chat, and automated systems are intended primarily for general inquiries, service information, appointment assistance, administrative communications, customer service, and marketing where permitted.

These systems are not intended to function as electronic medical record systems or as a substitute for the practice's clinical records.

We do not intend for general marketing or administrative systems to be used to collect:

  • Detailed medical histories
  • Formal diagnoses
  • Detailed symptom histories
  • Clinical treatment plans
  • SOAP notes
  • X-rays or diagnostic imaging
  • Medication lists
  • Detailed insurance or medical documentation
  • Clinical examination findings
  • Other medical records that should be maintained in an appropriate clinical system

If additional clinical or medical information is required, the practice may direct you to an appropriate secure process or system.

Please do not submit medical records, detailed medical histories, diagnoses, highly sensitive health information, or other unnecessary clinical information through general website forms, chat, social media, ordinary email, or text messaging unless specifically instructed to do so through an approved secure process.

Information You Voluntarily Provide

We may collect information that you voluntarily provide through website forms, telephone calls, SMS, MMS, email, appointment requests, website chat, social media, live widgets, AI-assisted conversations, or other communications.

This may include:

  • Name
  • Email address
  • Telephone number
  • Address
  • Preferred appointment date or time
  • General service interest
  • General reason for contacting the practice
  • General area of concern
  • Whether your inquiry involves an automobile accident or personal injury matter
  • Referral source
  • General insurance information where appropriate
  • Messages or questions submitted to our team

Examples of general service interests may include chiropractic care, SoftWave Therapy, spinal decompression, scoliosis care, personal injury services, or other services offered by the practice.

Providing a general service interest does not constitute a diagnosis or clinical determination.

Information You Provide Voluntarily About Your Health

Even when we do not request detailed medical information, you may voluntarily disclose information concerning symptoms, injuries, diagnoses, treatment history, or other health matters during a conversation or submission.

When health-related information is received, we seek to handle it in a manner appropriate to its sensitivity and applicable law.

Where appropriate, we may redirect you to a secure clinical process rather than continuing to collect detailed medical information through a general marketing or administrative channel.

How We May Use and Disclose Health Information

Treatment

We may use and disclose health information as permitted by law to provide, coordinate, or manage your health care.

This may include sharing relevant information with chiropractors, physicians, diagnostic providers, therapists, health care professionals, or others involved in your care when permitted by applicable law.

Payment

We may use or disclose information as necessary to obtain payment for health care services.

This may include communications with health insurance plans, automobile insurers, attorneys, responsible parties, billing services, payment processors, or other entities when permitted by law or authorized by you.

Health Care Operations

We may use health information for appropriate health care operations, including:

  • Quality assessment
  • Staff training
  • Practice administration
  • Compliance activities
  • Business planning
  • Credentialing
  • Auditing
  • Customer service
  • Technology administration
  • Reviewing the effectiveness and quality of services

Appointment Reminders and Care Communications

We may contact you regarding:

  • Appointment requests
  • Appointment confirmations
  • Appointment reminders
  • Cancellations and rescheduling
  • Follow-up care
  • Forms or paperwork
  • Treatment-related information
  • Requested information
  • Services or treatment alternatives that may be relevant to your care

Communications may occur by telephone, voicemail, email, SMS, MMS, website messaging, or other reasonable communication methods consistent with applicable law and your communication preferences.

Business Associates and Service Providers

We may use technology, communications, data, analytics, administrative, scheduling, customer service, marketing, and other service providers to perform functions on our behalf.

Where a service provider creates, receives, maintains, or transmits PHI on behalf of the practice and HIPAA requires it, that provider will be treated as a Business Associate and appropriate contractual, privacy, and security safeguards will apply.

Service providers may support functions including:

  • Electronic health records
  • Billing
  • Appointment scheduling
  • Secure communications
  • Telephone and messaging services
  • Data storage
  • Information technology
  • Practice administration
  • Customer service
  • AI-assisted administrative communications

Public Health and Safety

We may disclose health information as permitted or required by law for certain public health and safety activities.

Legal and Government Requirements

We may use or disclose health information when required or permitted by law, including for workers' compensation, law enforcement, health oversight activities, judicial proceedings, court orders, subpoenas where legally permitted, government investigations, or other legally authorized purposes.

Personal Injury and Automobile Accident Matters

If you seek treatment relating to an automobile accident, personal injury matter, or insurance claim, we may communicate with insurers, attorneys, medical providers, or other parties involved in your matter when authorized by you or otherwise permitted by law.

Where a specific HIPAA authorization is required, we will obtain one before making the disclosure.

Family Members and Others Involved in Your Care

When permitted by law and appropriate under the circumstances, we may share relevant information with a family member, caregiver, personal representative, or other individual involved in your care or payment for your care.

Marketing

Uses or disclosures of PHI for marketing that require authorization under HIPAA will not occur without appropriate authorization.

We will not sell PHI in a manner prohibited by HIPAA.

Your HIPAA Rights

Access Your Records

You may request to inspect or obtain an electronic or paper copy of your medical record and other health information we maintain about you, subject to applicable law.

Request Corrections

You may ask us to correct health information that you believe is incorrect or incomplete.

Request Confidential Communications

You may request that we communicate with you in a particular way or at a particular location.

Request Restrictions

You may ask us not to use or disclose certain information for treatment, payment, or health care operations.

Obtain an Accounting of Disclosures

You may request information regarding certain disclosures of your health information made during the period permitted by law.

Receive a Copy of This Notice

You may request a paper or electronic copy of this Notice at any time.

Choose a Personal Representative

If another individual has legal authority to act on your behalf, that individual may exercise certain privacy rights for you.

File a Complaint

If you believe your privacy rights have been violated, you may contact us using the information at the bottom of this Policy.

You may also file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights.

We will not retaliate against you for filing a privacy complaint.

Our Responsibilities

We are required to:

  • Protect the privacy and security of PHI as required by applicable law
  • Follow the privacy practices described in the current version of this Notice
  • Provide you with this Notice
  • Notify affected individuals when legally required following certain breaches of unsecured PHI
  • Limit uses and disclosures of PHI as required by law
  • Obtain authorization when HIPAA requires authorization

Appointment Requests

Submitting a website form, communicating through chat, or speaking with an AI-assisted or human representative does not guarantee an appointment.

An appointment is considered confirmed only after you receive appropriate confirmation from the practice or an authorized scheduling system.

If you are experiencing a medical emergency, call 911 or seek appropriate emergency medical care.

Electronic Communications

We may communicate with you through telephone calls, voicemail, SMS, MMS, email, website chat, live website widgets, social media messaging, or other communication channels as permitted by applicable law and consistent with your request, relationship with the practice, and applicable consent.

Ordinary electronic communications may not always be encrypted.

Please do not transmit detailed medical records, highly sensitive health information, or other unnecessary clinical information through ordinary email, SMS, social media, general chat, or other unsecured communication methods.

SMS and MMS Text Messaging

Marketing and Communications Number

Lake Nona Family Chiropractic | Spine - Injury - Scoliosis may send SMS or MMS communications from:

(689) 304-9540

Messages received from this number are sent on behalf of Lake Nona Family Chiropractic | Spine - Injury - Scoliosis.

SMS Messaging Uses

Messages may include:

  • Appointment scheduling
  • Appointment confirmations and reminders
  • Cancellations and rescheduling
  • Follow-up regarding forms or information you submitted
  • Responses to questions
  • Administrative communications
  • Requested service information
  • Educational communications
  • Practice updates
  • Special offers or promotional communications when appropriate consent has been provided

SMS Opt-In and Consent

You may opt in to receive SMS or MMS messages by voluntarily providing your mobile telephone number and affirmatively providing applicable consent through a website form, appointment form, checkbox, written authorization, telephone interaction, or another appropriate consent mechanism.

Where a website form includes an SMS marketing consent checkbox, the checkbox is not pre-checked.

Consent to receive marketing or promotional text messages is not a condition of purchasing goods or services, scheduling an appointment, or receiving treatment.

Message frequency varies.

Message and data rates may apply.

SMS Opt-Out

You may opt out of SMS messages at any time by replying STOP.

We may send one final message confirming your opt-out.

SMS Help

For assistance, reply HELP or contact:

Marketing & Communications: (689) 304-9540
Office: (407) 658-7700
Email: office@lakenonachiropractic.com

Carrier Liability

Wireless carriers are not liable for delayed or undelivered messages.

SMS Age Requirement

You must be 18 years of age or older to independently enroll in our SMS marketing program.

SMS Privacy and No Sharing of Opt-In Information

SMS opt-in consent and mobile telephone numbers collected for SMS communication purposes will not be sold or shared with third parties or affiliates for their independent marketing or promotional purposes.

Communications and technology providers acting on our behalf may process information as reasonably necessary to deliver messages and related services.

Telephone and Voice Communications

We may communicate by telephone for scheduling, appointment reminders, follow-up, requested information, customer service, care-related communications, administrative matters, and marketing when appropriate consent has been provided.

Calls may be made or answered by:

  • Human staff members
  • AI-assisted or automated virtual agents
  • Automated communication systems
  • Authorized communications service providers acting on behalf of the practice

Calls may originate from our office number, our marketing and communications number (689) 304-9540, or another number authorized by the practice.

AI-Assisted and Automated Voice Calls

You may receive or participate in calls that use artificial intelligence-assisted, automated, artificial, prerecorded, or computer-generated voice technology when permitted by applicable law and consistent with applicable consent requirements.

These systems may assist with:

  • Responding to inquiries
  • Scheduling appointments
  • Confirming or rescheduling appointments
  • Providing requested information
  • Conducting follow-up
  • Answering general questions about services
  • Routing callers to human staff
  • Marketing communications where legally permitted and appropriate consent has been obtained

Consent to receive telemarketing calls using artificial, prerecorded, automated, or AI-generated voice technology is not a condition of purchasing goods or services, scheduling an appointment, or receiving treatment where such consent is required by applicable law.

AI-Assisted Inbound Communications

When you contact the practice, you may communicate with an AI-assisted or automated virtual agent before, during, or instead of initially communicating with a human staff member.

This may occur through:

  • Incoming telephone calls
  • SMS or MMS
  • Website chat
  • Live website widgets
  • Social media messaging
  • Online forms
  • Other digital communication channels

AI-assisted systems may help:

  • Answer general questions
  • Collect contact information
  • Determine the general reason for your inquiry
  • Assist with scheduling
  • Provide general information about services
  • Conduct administrative follow-up
  • Route communications
  • Assist human staff in responding to inquiries

AI-assisted systems are not licensed health care providers and do not provide medical diagnosis, clinical treatment recommendations, or individualized medical advice.

Please do not submit detailed medical records, diagnoses, medical histories, or other highly sensitive health information through AI chat or general digital messaging.

When appropriate, you may request to communicate with a human staff member.

Website Analytics and Technical Information

When you use our website, certain technical and usage information may be collected automatically, including:

  • Internet Protocol address
  • Browser type
  • Device type
  • Operating system
  • Approximate geographic region
  • Referring website
  • Pages viewed
  • Date and time of visits
  • General website interactions
  • Cookie or similar technology identifiers

Cookies and Similar Technologies

Our website may use cookies, pixels, scripts, local storage, analytics technologies, artificial intelligence-assisted analytics, and similar technologies.

These technologies may be operated by us or by technology, data, analytics, or marketing service providers acting on our behalf.

Web Traffic Analysis and Identification Technologies

By visiting or logging into our website, cookies and related technologies may be used by our technology, data, analytics, or marketing service providers to associate certain website activity with personal information that may lawfully be available to those providers or their data partners, including an email address.

This information may be used by us and service providers acting on our behalf to understand website activity, improve our services, measure marketing effectiveness, and, where permitted by applicable law, provide marketing messages or other communications.

If you prefer not to participate in this type of website traffic analysis or related advertising communications, you may opt-out here.

Website traffic identification and marketing analytics technologies are intended for general website, analytics, business, and marketing purposes and are not intended to collect medical records, clinical diagnoses, detailed treatment information, or other PHI from secure clinical systems.

We do not intend to disclose PHI to advertising platforms or unrelated marketing organizations in a manner prohibited by HIPAA.

How We Share Personal Information

We may provide personal information to service providers acting on our behalf when reasonably necessary to perform legitimate business functions.

Categories may include:

  • Website hosting providers
  • Appointment and scheduling providers
  • Communications providers
  • Telephone and SMS providers
  • AI-assisted communication providers
  • Website chat providers
  • Information technology providers
  • Security providers
  • Analytics providers
  • Data and marketing service providers
  • Customer support providers
  • Payment processors
  • Practice administration providers

If information constitutes PHI, applicable HIPAA requirements and Business Associate obligations apply.

Sale of Personal Information

We do not sell medical records or PHI in a manner prohibited by applicable law.

We do not intend to sell information voluntarily submitted through health-related, appointment, or inquiry forms to unrelated third parties for their independent marketing purposes.

SMS opt-in consent and mobile telephone numbers collected for SMS marketing purposes will not be sold or shared with unrelated third parties or affiliates for their independent marketing or promotional purposes.

Data Security

We use reasonable administrative, technical, and physical safeguards intended to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, transmission, storage system, telephone system, artificial intelligence system, email platform, telecommunications system, cookie technology, or analytics platform can be guaranteed to be completely secure.

Data Retention

We may retain information for as long as reasonably necessary to respond to requests, provide services, maintain patient records, maintain appropriate communication records, fulfill legal obligations, resolve disputes, protect the practice, and maintain appropriate business records.

Your Privacy Choices

Depending upon applicable law, you may be able to:

  • Request access to certain information
  • Request correction of inaccurate information
  • Update your contact information
  • Unsubscribe from marketing email
  • Opt out of SMS by replying STOP
  • Request not to receive marketing telephone calls
  • Request restrictions on certain communications
  • Ask questions regarding how information is used
  • Opt out of applicable website traffic identification and analysis technologies

To opt out of applicable website traffic identification and analysis technologies, you may opt-out here.

Children's Privacy

Our practice provides pediatric and family chiropractic services.

Parents and legal guardians may provide information regarding minor children when seeking services.

Our general website and marketing communication programs are intended for adults, parents, and legal guardians and are not designed to knowingly solicit marketing consent directly from young children without appropriate parental or guardian involvement.

Third-Party Websites and Services

Our website may contain links to third-party websites, scheduling systems, social networks, payment platforms, review sites, communication providers, analytics services, or other services.

We are not responsible for the privacy or security practices of independent third-party websites or services.

Changes to This Privacy Policy and Notice

We may update this Privacy Policy and Notice of Privacy Practices when our practices, technology, services, communications, or legal obligations change.

The current version will be available on our website. The effective date shown at the top indicates the most recent revision.

Questions, Privacy Requests, or Complaints

Privacy Officer
Frank R. Berzanskis, DC Inc DBA Lake Nona Chiropractic (aka Lake Nona Family Chiropractic | Spine - Injury - Scoliosis)
10017 Wellness Way
Orlando, Florida 32832
Office: (407) 658-7700
Marketing & Communications: (689) 304-9540
Email: office@lakenonachiropractic.com

For additional website, communication, AI, SMS, and messaging terms, please review our Terms & Conditions.